True Texas BBQ is slow smoked in-house for fourteen hours over natural hardwood, and it's darn delicious. So much so, it was named Best BBQ Chain in Texas as recognized by Texas Monthly. We offer barbecue by the plate or pound, plus delicious sides like brisket beans, mac & cheese, potato salad and coleslaw. Visit your nearby True Texas BBQ in New Braunfels at 2965 I-35 today!
2 sliced prime brisket sandwiches. Ask for wet pieces, got very dry brisket with a bark so dried out it couldn't be chewed. This served on a COLD HAMBURGER BUN. Won't be back. Rudy's has a much larger brisket sandwich with big fresh hot buns for $2 cheaper, plus a condiment bar where you can get more onions, pickles, jalapenos than HEB will give you.
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Kristin Hazel
5 days ago
5.0
This place is the best! This is the ONLY HEB in Texas where you can grab a beer and shop. Now my husband loves grocery shopping with me!
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Elli Vavrecka
Oct 16, 2025
5.0
Great bbq and great service. Highly recommend if you’re in a hurry and need to grab something quick!
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Betty Bueche
Oct 14, 2025
5.0
Kbar was very kind and professional while he worked by himself. He explained to me how the Limited item was very good, and I had to give it a try, and he was correct. Food was amazing!
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Ron and Tricia Emmons
Oct 7, 2025
4.0
Zander was Informative and helpful to help us make good choices of what we might want to eat. He explained the process of the smoking and was definitely a fan. We enjoyed our meal and will come back.