Trek Bicycle Madison East is your destination for the latest products from Trek and Bontrager, service and tune-ups for bikes of any brand, and a great place to find the perfect road, city, mountain, kids', or electric bike to fit your riding style.
Conveniently located on Madison’s Eastside near the East Towne Mall, we're proud to support the local cycling community through our work with local teams, the Wisconsin High School Cycling League, Ride the Drive, and Ironman Wisconsin. We’re also proud to have partnered with the Wisconsin Bike Federation to promote increased cycling infrastructure in Wisconsin.
Stop by our bike shop to learn about our group rides and clinics, meet the team, and see what we have to offer.
Great service, extremely knowledgeable and friendly staff
RG
Roger Goppelt
Sep 13, 2025
5.0
I have bought a helmet, radar sendor, gloves bibs, mirror, and tire lube. When I had problems with installation of a mirror, they fixed it. They readily accepted a return on a light because I upgraded to radar light. They gave free advice.I also enjoy the Ride app and Trek radar app. I also like the free coffee.The staff is eilling to look up Trek website app to find aproduct.Great store and friendly knowledgable staff.
RC
Russell Carpenter
Aug 5, 2025
1.0
Frustrated with service department - will not be returning. (I have no idea how to contact directly)
TT
Tom Tague
Jul 24, 2025
5.0
The sales person was the best. She made sure to get me in the bike that was best for me. The FX3 is a wonderful bike. I personally could not feel any difference in performance between the FX3 and FX5. The 5 is lighter, but rode very similarly for me.