At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.
I love REI! am a big supporter of them since I lived in Seattle back in the 90s and have continued to be a member.I went into the brand new Chico store this evening. I was the only customer, maybe two more people walked in, and I saw at least four employees. A very quiet night, and they're probably feeling out the customer visits, since they're a new store. however, since I was one of only 3 customers I expected a lot more hovering and customer care, but I had to push the call button each time I wanted to try on clothing. I had to find someone when I had other questions. Everyone I talked to was kind but not engaging or creative. Their customer service needs a lot of improvement, engagement to sell more items that could be beneficial to the customer. The store looked good.But I didn't look around the whole shop. With some training for salespeople, I hope they find success.
MJ
Michael Glebis, Jr.
Oct 20, 2025
5.0
Everybody was nice and was able to checkout in a steady pace.
LW
Logan Walker
Sep 28, 2025
2.0
Seems like the prices are out of reach for most people who live in Chico. The prices are so expensive that even working professionals would rather shop online or cross the street to Costco. In positive terms, it’s always worth a stop just to use the restroom.
KB
karma boyer
Sep 17, 2025
5.0
We are so lucky to have REI in Chico! I have been a member for many years and have had to go elsewhere to shop there. It’s so great to be able to go easily now. A few weeks ago my biking shoes failed, so I went to the store, found a new pair, and they put on the clips for free while I waited. My husband had his bike serviced there and they did a great job. I also can buy my wide width Altra trail runners right in the store, as well as my backpacking food. Thank you REI for joining our community!
CC
Cameron Cooper
Sep 6, 2025
2.0
Most corporate “co-op” I’ve ever been to. Stuff is quality I admit, you’d probably pay the same prices at Sports LTD if it were still around and support local. Thankfully we have Mountain Sports and Ebay.