For over 27 years and three generations, we have been purchasing diamonds from the public throughout the United States for guaranteed top price for their diamonds. Located in the jewelry district in Los Angeles, we are a direct cash buyer of fine diamonds. Our extensive knowledge of diamonds in the market assures you for highest and fairest price for your stone. Our estate buyers determine the real worth of your wedding ring engagement ring, watches such as Rolex, Cartier & Patek Phillip or family heirloom. We make it simple to sell your diamond. Just tell us about your diamond or watch and within 1 business day, we will give you a price range, and answer any questions you may have. It's a free consultation, and no obligation to proceed because we understand that this is an important transaction, and we want you to feel completely confident about it. Should you choose to proceed with the sale, we pay for shipping and insurance. Once we’ve inspected your diamond, you will receive payment within 24 hours.
Wow a smooth and seemless experience from start to finish! I was able to sell my old engagement ring and unused gold necklace for a great price. Parking on site was very helpful and covered by the owners. Thank you!
CR
Cody Michelle Reid
3 days ago
5.0
We had a great experience working with Frank! He offered us a fair price for our ring and took the time to clearly explain everything throughout the process. He was friendly, professional, and made the whole experience easy and comfortable. Highly recommend Frank if you’re looking for an honest and knowledgeable jeweler!
BG
Beth Greenfield
Nov 7, 2025
5.0
Matt and Frank are great! I had a wonderful experience selling $14K of gold jewelry to them and will continue to sell gold jewelry to them going forward. I've never sold gold before, yet it's my task to sell my mother's gold jewelry while gold prices are high. I felt intimidated going to the Jewelry District. I started with Matt and Frank's because of their high ratings online. First, the 550 S. Hill building feels safe and secure. We realized that the jeweler who made our wedding rings almost 20 years ago was also located on the 5th floor! Matt and Frank are so friendly and do NOT apply any pressure, which was very important to me. Frank explained how he was assessing the jewelry and gave me an initial estimate. For due diligence, we next went to another gold buyer who had received high ratings online. This storefront store was exactly what I'd been worried about. The two guys there didn't even greet us. When I asked for a bid on the jewelry, the main guy hardly looked at the jewelry and said give me a number. I said I came here to get your assessment/bid on the jewelry, not just throw out a number. He just kept telling me rather intensely that it's just about numbers, give me a number. I said that I didn't want to do it that way and took the jewelry and left. We stopped by our wedding ring jeweler who turns out also buys gold. He said that Matt and Frank's bid was very good so it didn't make business sense for him to buy gold for what he can already get it for. We went back to Matt and Frank and they did the full testing of the 18 karat gold items, explaining each test. I had already decided that they were fair and trustworthy, yet it was nice that they wanted to explain everything. A few minutes later I walked out with a $14K check which I immediately deposited at the BofA ATM on the first floor! My parents are very happy! I strongly recommend doing business with Matt and Frank!
SC
Sasha Chique
Nov 1, 2025
5.0
*More Than a Jewelry Sale -- A Moment of Genuine Care!*
I came into Los Angeles Diamond & Gold Buyer and Sellers hoping to sell my engagement ring, but life had other plans. Before leaving home, I brought along a piece of my late father's jewelry just to have it checked -- never intending to sell it. When I learned the engagement ring wasn't worth as much as I thought, I ended up selling my father's piece instead. That moment hit me harder than expected, and Frank showed such genuine kindness and compassion. Mathew even brought me water when they noticed I became emotional, and their warmth truly comforted me at that moment.
Frank offered a very fair price, but what stood out most was his empathy and honesty. It's rare to find a place that treats you like more than a transaction. I left feeling grateful and cared for. I Highly recommend this company for both their integrity and their heart. I'll certainly be doing more business with them in the near future, and referring everyone to them
TP
Tony Padilla
Oct 28, 2025
5.0
Great people to do business with
Honest and straight forward I recommend them 100%