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JCPenney has been a trusted shopping destination for style, quality, and value since 1902. From fashion and home decor to beauty and accessories, our Madison, WI location offers a wide selection of products to fit every lifestyle and budget. Shop our exclusive brands such as St. John s Bay, Liz Claiborne, Arizona, and Okie Dokie to bring comfort, style, and everyday value to you and your family.
I stopped by a day after I had tried on a dress that I couldn't stop thinking about, and I was very worried because I couldn't find it available online anywhere. I kind of had my heart set on it, but it wasn't with the other dresses hung up, and this very sweet employee named Alicia helped me find it, and she was so so nice about it!! I'm so grateful everything worked out, everyone working here is very helpful and kind!
AD
Andrew Dzyuba
Oct 6, 2025
5.0
Bonnie is awesome in window coverings / blinds department. Thank you.
JB
Jenesis Brister
Oct 5, 2025
1.0
IF YOU ARE BLACK PLEASE STAND IN SOLIDARITY WITH ME TO BOYCOTT THIS JCPENNY ! OUR BLACK dollars matter ! We matter ! This location has hired very racist individuals I came to shop I had funds to spend of course .& was met with discrimination and racial profiling while all of my white caucasians got a ensured peaceful shopping experience. They followed me the entire time even when I got off the elevators upstairs , I spoke to a manager of course & few days later I accompanied the same store with my family . Yt customers are no better I had a white couple male and woman kick my autistic younger brothers shoe across the entire isle . Because he ran out of them . I'm pretty sure by every incident its bigger than just jcpenny maybe Madison as a whole ...PLEASE DONT SPEND FUNDS HERE ! ILL NEVER BE BACK
BK
Beata Kuran
Sep 6, 2025
1.0
Went in to buy ring. Was very disappointed. Was told thet wont resize unless I buy protection which I didn't need. Not a place ill go back in the future
KM
Keenon Morris
Sep 2, 2025
3.0
Everyone Knows JC Penney used to be the spot to go to. Their store is in such a disarray that you don't know where to start. Sometimes they have the clothes on the clearance rack that are not clearance items and sometimes you can't find what you're looking for. The employees seems to run off when you need them. And at other times their just walking around looking bord with maybe one register open. JC Penny prices are okay, but can be steep at certain times if there is no sales, you might as well go elsewhere. JC Penney is a great store but I wouldn't shop here If I was looking for clothes on a budget.