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JCPenney has been a trusted shopping destination for style, quality, and value since 1902. From fashion and home decor to beauty and accessories, our Roanoke, VA location offers a wide selection of products to fit every lifestyle and budget. Shop our exclusive brands such as St. John s Bay, Liz Claiborne, Arizona, and Okie Dokie to bring comfort, style, and everyday value to you and your family.
Thank you! I will be coming back to your town Friday! 😀
TH
The Hubbard's
Aug 27, 2025
3.0
I visited the Roanoke JCPenney store yesterday. I was shopping for a new set of sheets which I did find. The sheets were on sale and there was a QR code to save an additional 30%. I'm old school and had to fumble with my phone to take a picture of the QR code and then scroll through the website to find the bar code for the bedding discount. After finding the QR code, I went up to the checkout register and stood behind a mom and her son. The store associate acknowledged me as I waited. This gal was doing her job and started suggesting that the people could save "X" if they signed up for a JCP credit card. I continued to wait while the young man typed in all the necessary information into the little credit card keypad. I totally understand all this was necessary for the man to save a considerable amount of money. I continued to wait approximately 10 minutes for this entire transaction to conclude. Once the young man filled out the information and got ready to pay, the mom started asking questions about the different prices. Clearly, there were supposed to be discounts and or QR codes etc. to be applied. After a few more minutes of waiting, I decided to find another register. I ended up having to go upstairs and around the store, asking a man at the jewelry counter where to go. I finally made it to another register and was rung up fairly quickly. This associate did her job and asked the same question about saving "X" if I signed up for the JCP credit card and I politely said no. After the transaction was complete, I had to wait again. The sheets I was purchasing had a security tag attached which the clerk could not remove. She had to call someone on the radio to come and assist. This nice man showed up about 3 minutes later and attempted to remove the tag. He ended up having to take my sheets to another part of the store to remove the tag. I continued to wait another 10 minutes or so to get my purchase and leave the store. While I'm sure this doesn't happen very often, it was quite frustrating. I will continue to shop at this store but wish the first clerk could have called someone to the back-up register. I also wish this store and others like it would just simply mark the items down to a decent price and not make us have to jump through hoops to save a few dollars here and there with QR codes, on-line coupons etc. While I would like to save money, I usually just don't put forth the effort as it can be quite frustrating. Thank you for reading my review.
AP
Ana Paula Prates
Jul 28, 2025
5.0
Bom
BB
Beth
Jun 27, 2025
5.0
I love this store. Everyone is so nice and helpful