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JCPenney has been a trusted shopping destination for style, quality, and value since 1902. From fashion and home decor to beauty and accessories, our Lincoln, NE location offers a wide selection of products to fit every lifestyle and budget. Shop our exclusive brands such as St. John s Bay, Liz Claiborne, Arizona, and Okie Dokie to bring comfort, style, and everyday value to you and your family.
JCP was once the upscale department store, where you wanted to shop. Today, JCP is like Kmart, poor quality with nothing that stands out. I loved their arizona jeans in the 80s and 90s.
DS
Denison Salisbury
Oct 2, 2025
5.0
When I picture good customer service, I picture a friendly smile and hello with fast service. What I received at JCPenney in terms of customer service made that simple idea seem like a two star experience at a motel six. They treated me well. They escorted me around the store. They helped me pick out a top-notch bag for myself and a beautiful perfume for my girlfriend. They were kind, cordial, and made shopping an absolute joy. Hussain and Tamara are superlative individuals.