Had a lackluster visit here back in June and have gone back and forth about sharing my experience.
I've been contemplating picking up an IWC Mark series for years and wanted to check out the new Mark XX. I have a local IWC dealer in Cleveland (Alson) that has always treated me well, but this was my first visit to an IWC Boutique.
I was staying at the Waldorf Astoria which shares a courtyard with this store. My wife, nephew and I go to enter this boutique and we are behind another customer who showed up on a motorcycle. The door was locked (during opening hours - but maybe this is standard for this entrance), we wait to be rung in, upon entering we are abruptly asked if we are all together or not.. which, fine... but it was an odd line of questioning and it was fairly apparent that my family wasn't with the motorcycle rider, we just all had to wait in line to enter. Not a big deal, but there was no real welcome to the store.
I was "helped" by a very well dressed young gentlemen with semi long hair and a pearl-like necklace (I didn't grab his name, nor did he offer it up - he looked well put together and the necklace looked great on him). He seemed a bit bothered by our presence and never asked if he could help us or any of the other pleasantries. I had to find him to see if he could assist me with a Mark XX, to which he did oblige, but again seemed rather annoyed at us being there.
After a quick try on - it was clear that he wasn't really enthused with our presence, and since I had my young (18 year old) nephew with me, I wasn't going to keep him in an awkward situation.
Needless to say, I was disappointed by my first IWC experience. I've owned many luxury watches (Omega, Breitling, Tudor etc etc) and had my hopes up that the IWC boutique would leave a lasting impression that would make me finally pull the trigger on a Mark XX, but it has sort of left a bit of a bad taste in my mouth.
Not that it should matter - but all three of us were dressed smart/sport casual (it was a hot summer day), and I had an under the radar luxury watch on (as I do when I travel). While it shouldn't matter what I wear to determine if I'm assisted or not - that wasn't the issue in this instance.