We are a premier NYC jewelry company with an established storefront located in the heart of New York city's Diamond Jewelry district. We specialize in the custom jewelry designs and wholesale of a wide array of exquisite designs of Diamond Watches and Diamond Jewelry including Rings, Earrings, Bracelets, Necklaces, Pendants, and more. We are proud to present an extensive collection of uniquely designed items at highly affordable, factory-direct prices. We offer a wide array of 10k, 14k and 18k gold jewelry that includes a selection of White, Yellow or Pink (also called Rose Gold or Red Gold), as well as sterling silver and platinum options. We strive for the highest degree of customer satisfaction by offering quality merchandise, amazing selection, incredible prices, and one of the leading customer service departments in the industry that delivers 24/7 customer support. We offer financing, free FedEx shipping, 30 day returns and we also specialize in custom orders. Visit us our online store or stop by our NYC store today!
Purchased and almost 4000.00 wedding set from this place have had it for 2wks and bands cracked and side diamond has already fell out.. insane do not buy from this establishment unless your are buying to keep in a jewelry box and not wear..
SL
Shauna Lawson
Oct 24, 2025
5.0
I've seen many jewelers but none matched the vibe here. The diamond bracelet I bought is bold yet classy, exactly the statement piece I wanted. Joan made the shopping experience smooth and easy.
MM
Melissa Maston
Oct 22, 2025
5.0
I loved the shopping experience here. It was for my daughter’s birthday and she loved the beautiful gold chain I got her. The sales staff wasn’t pushy, they really tried to help me find the perfect chain. I appreciate it very much.
PH
Puppala Haripriya
Oct 17, 2025
5.0
My first ROLEX !!
We recently purchased a Rolex watch from It’sHot and were thoroughly impressed by the entire experience. The service was truly exceptional, the staff were knowledgeable, attentive, and went above and beyond to ensure we were completely satisfied with our purchase. The quality and professionalism at It’sHot reflect the high standards of the brand itself. We highly recommend them to anyone seeking a luxury shopping experience paired with outstanding customer care.
RA
Roman Aronov
Oct 8, 2025
5.0
I just got my dream watch from ItsHot, and I honestly couldn’t be happier! From the moment I placed my order, the customer service team made the whole experience so easy and stress-free. They were super friendly, patient, and answered every question I had. You can really tell they care about their customers.
My watch arrived quickly, beautifully packaged, and it’s even more stunning in person than I imagined. The quality is top-notch, and the price was unbeatable for such a luxury piece. I also love that they offer warranties and flexible payment options—it really made the purchase simple and worry-free.
I’ve already gotten so many compliments, and I keep catching myself just staring at it! ItsHot is definitely my go-to place for fine jewelry now. Thank you for making this experience so special—I’ll absolutely be back for my next piece!