Gold Rush Subaru

4.8
800 reviews

About

Subaru DealerUsed Car DealerCar Finance and Loan CompanyCar Leasing ServiceAuto AppraiserUsed Truck DealerAuto Repair ShopAuto Parts & AccessoriesCar DealerEngine Rebuilding Service
At Gold Rush Subaru, we take pride in offering a comprehensive selection of new Subaru models, certified pre-owned Subarus, and high-quality used cars. Our dedicated team is committed to providing a personalized and stress-free experience, whether you're looking to purchase, lease, or finance your next vehicle. We also offer expert Subaru service and genuine parts to keep your vehicle running smoothly. Proudly serving the Auburn and Hollywood, CA communities since 1986, we’re here to meet all your automotive needs with the care and attention you deserve.

Location

Gold Rush Subaru
670 Grass Valley Hwy, Auburn, CA
95603, United States

Hours

Reviews

4.8
800 reviews
5 stars
721
4 stars
30
3 stars
10
2 stars
6
1 star
33

What are people saying?

AI-generated from customer reviews

Customer Service

Customers consistently praised the friendly, helpful, and professional demeanor of the staff, highlighting their willingness to answer questions and provide a no-pressure sales environment.

Sales Experience

Many reviews noted a smooth and enjoyable car-buying process, with specific salespeople like Garrett, Mike, and Jess receiving commendations for their knowledge and attentiveness.

Community Engagement

The dealership is recognized for its local ties and family-friendly atmosphere, making customers feel valued and part of a community.

Service Quality

While many customers reported positive experiences with service and maintenance, there were a few negative experiences regarding service quality and transparency.

Repeat Business

Numerous customers expressed their intention to return for future purchases, citing positive experiences and satisfaction with their vehicles.
  • JH
    Jack Hart
    1 day ago
    5.0
    I went to the Gold Rush Subaru dealers in Auburn, ca when it was time to buy a new (used) car. They had treated me as family for years with my previous purchase there 8 yrs ago and had provided excellent service ever since. Again, I was treated as family and provided with a very nice option for a used Subaru in peak condition. Mike Carlson provided an easy and quick purchase and Alex the manager was very quick and efficient with the paperwork. I walked out in a short time with what I considered an excellent deal on an excellent car. I would definitely recommend this dealership for anyone looking for a new or used vehicle. Thanks to you all, Mike, Alex, Tim (in parts) and Jim (who sold me my previous vehicle!!!
  • RF
    Richard Fenton
    1 day ago
    5.0
    I’ve bought two cars from this Subaru dealership now, and each time has been genuinely great. It’s a small place, but that’s what I love about it. Everyone treats you like a real person, not just a sale. Jess was awesome and made the whole process easy and smooth. She really listened to what I needed and took care of everything. I’ll definitely keep coming back.
  • SB
    Stein Buer
    Nov 9, 2025
    5.0
    My wife and I purchased a 2025 Ascent from Goldrush Subaru a couple of days ago. It was the best car buying experience we have had in ten years. Every member of the Goldrush team was friendly, helpful, and knowledgeable. At no point did we feel pressured or rushed to make a decision. We feel that the purchase price, including our trade-in credit, was very fair and competitive. Special thanks to Shane Grauer, our sales rep, who spent an extraordinary amount of time patiently going over all of the wonderful features of the car, including hooking up our phones etc. Justin walked us through the sales contract and add-on options, taking all the time we needed to fully understand the options so we could select the options WE wanted, without any pressure. We also want to recognize Alex, the manager, for his relaxed and welcoming demeanor while we were there. This sales office felt like family and the staff's commitment to customer satisfaction was genuine. We highly recommend this dealership. It was more than worth the drive for us, coming from Sacramento.
  • PN
    Penny N
    Nov 5, 2025
    5.0
    I purchased my new Subi last week from Gold Rush Subaru. I worked with Shane and he was so helpful. I live in Nevada and the dealers here did not have the model and color combination I wanted. Shane and the team were able to find it and have it there for me. They were easy to negotiate with on a great deal and excellent financing. I loved the “no pressure” sales approach, very different from past experience at other dealerships.
  • CN
    Chrysta Nizuk
    Oct 30, 2025
    5.0
    My family had such a nice experience at the Auburn Subaru. We planned on visiting a few dealerships to see what kind of car we wanted and planned to go with a place that didn’t treat us like a sales transaction. The Auburn Subaru was our first and only stop of the day and we can’t say enough wonderful things about the people we met and the experience we had working with Jess. It was a very family friendly place and one we will be staying with for years to come. Jess was kind, even played with our baby and had snacks for him when he got restless. She was professional and so friendly at the same time. Everyone we met had the same professional yet still family friendly personalities that made us feel like we were working with real people and not just a sales transaction (that was huge for us). Thank you Jess, finance, and the entire team we interacted with that day for a wonderful experience. We appreciate you!