PM
paul montoya
Oct 11, 2025
From Exceptional to Forgettable — A Disgrace to the DXL Brand
Imagine looking forward to a full winter-wardrobe shopping trip. I travel for work and will be spending the next several months in the Northwest. Being from the South, I needed everything — coats, sweaters, cold-weather essentials. After an incredible experience at the DXL in Denver, where the staff went above and beyond to help me prepare for my trip to Greece, I had every reason to expect the same level of service here in Salt Lake City.
Instead, this location turned that excitement into disappointment.
The store was quiet. The weather outside was unpleasant, so it wasn’t busy. I walked through every section of the store — slowly, deliberately — expecting even the slightest acknowledgment. Nothing. Not a greeting, not a glance, not a single offer of assistance. I might as well have been invisible.
This isn’t a minor oversight; it’s a complete failure of basic customer service. When a brand builds its reputation on inclusivity, professionalism, and personal attention, being ignored from the moment you walk in is unacceptable.
To the DXL leadership team: visit your Denver location. Watch how Christina and Danny treat people. Then come here and see the opposite. The difference is night and day.
I left without buying a single thing — not because I didn’t want to spend, but because I refused to reward apathy disguised as retail. I’ll return to Denver next week to make all my winter purchases where I know I’m appreciated.
If you value service, respect, and effort, skip this store. They’ve forgotten what DXL is supposed to stand for.